Qualifyed.ai builds Lookalike Audiences for use on Facebook Ads and other Media buying platforms. This is done by using Machine Learning to train a model off of existing customers across over 3,000 demographic and personal attributes for what the ideal buyer "looks like".

Once the model is trained, 96% of adults in the United States are then pre-scored on how closely they fit the model. A custom audience of hashed emails is then created from only the highest-scored individuals and this file is delivered to media-buying platforms such as Facebook to buy media against.